Chair of STOAD AS · Peveo founder
Jesper Uhre Hammersvik
Jesper leads STOAD and brings documented experience from building Peveo from idea to market.
Read about Jesper and PeveoSTOAD AS / Førde, Norway
Strength equipment developed in Førde.
STOAD develops strength equipment for commercial gyms. STOAD 01 is the company's first working prototype.
Developer, research source and industry perspective
Jesper. Stian. Espen.
Jesper leads product development. Stian is a published research source. Espen contributes industry perspective without a formal role at STOAD.
PhD · published research source
Dr Stian Larsen
Stian's research informs the question. The study did not test STOAD 01 and is not a product endorsement.
Read the published study
AFPT founder · industry perspective
Espen Arntzen
Espen contributes training and industry perspective. He has no formal role in STOAD.
View Espen's AFPT profileWhy STOAD exists
It started with the backrest.
Jesper started STOAD to develop a leg extension with an adjustable backrest. STOAD 01 brings seated and reclined setups together in one working prototype.
The product page shows movement in prototype footage and separates demonstrated features from development targets. Capacity, dimensions and terms are not final production specifications.
Background and support
Experience to build on.
Each item identifies who the support or background relates to. The logos are not product endorsements or formal partnerships.
Peveo AS · grant offer
Offer of NOK 145,000 in 2025. Part of Jesper’s founder background.
STOAD · establishment phase
Support for STOAD during its establishment phase.
Jesper · founder background
Experience from building Peveo.
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Espen · professional background
AFPT documents Espen's professional background.
Talk to STOAD